Supporting Publishing As A
Foundation Of Our Democracy
The Purpose
The Editorial Endeavor is built on the foundation of supporting real journalism and thoughtful editorial. It is committed to media quality and brand safety. Accurate and well-researched content is essential to our greater health, wellness, responsible decision making and public safety. Each of the publishing partners selected for the Editorial Endeavor has a dedicated editorial team ensuring fact-based journalism.
How We Got Here
Publishers are not viable without investment. The ripple effect of underfunding has all but shuttered what was once a diverse and vibrant ecosystem of small and medium sized sites. We all must play a part in supporting journalistic enterprise. The Editorial Endeavor was born out of a desire to break the current vicious cycle. This action-based consortium will create new best practices and shine a light on the unintended consequences of the current media buying ecosystem.
The Current Cycle:
How advertisers
show support
Share your commitment to quality editorial by having our official badge accompany your creative on our publisher partners. This badge illustrates your support without intruding on the brand message.
For every $1,000,000 of revenue run through Editorial Endeavor, we will be giving back $50,000 to The Endeavor Fund, an organization dedicated to supporting fair reporting, investigative and informative journalism. The Editorial Endeavor Board reviews and awards grants to publications based on a variety of factors including need, quality of content and the ability to affect public good. If you are interested in joining the board, reach out to: info@editorialendeavor.com
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Select Publisher Partners
Amplifying journalistic voices that create fact-based content with integrity
