Advertisers
How Marketers Can Benefit
1. Reach an extensive, diverse audience
2. Drive engagement
For 84% of consumers, trust remains neutral or increases for brands advertising within news content. 45% of consumers are more likely to visit a brand’s website after seeing the brand’s ad on their preferred news outlet3.
3. Creative that performs
Kargo’s thumb-stopping mobile creatives drive better business outcomes for advertisers across CTRs, engagement, viewability and brand awareness
4. Recover pricing efficiencies
Widely blocked keywords provide an opportunity to drive efficiency in your media strategy due to the decrease in competition.
How Marketers Can Get Involved
Take the Pledge
Take the Editorial Endeavor Pledge and share with your media buying agency as a strategic corporate initiative.
Activate
Activate Editorial Endeavor private marketplace deals (PMPs) inside of your DSP of choice that will run your advertising on the Editorial Endeavor selected publishers.
Educate
Educate your media planning and activation teams, along with agency partners on how they think about content strategies and supporting premium publishers.
Designate
Designate and apportion your media spend to
the Editorial Endeavor.
Communicate
Communicate to your agency that you’ve taken
the pledge.
Collaborate
Collaborate with your creative team to feature
the Editorial Endeavor badge & mission in your communications. Utilize sentiment-based targeting, instead of keyword blocking.
Creatives for your campaign
Activate through the Editorial Endeavor with the following creatives
Scroll Reactive Key Art
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Breakaway
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in collapsed state
Animated Venti
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Editorial Fund
For every $1,000,000 of revenue run through Editorial Endeavor, we will be giving back $50,000 to The Endeavor Fund, an organization dedicated to supporting fair reporting, investigative and informative journalism. The Editorial Endeavor Board reviews and awards grants to publications based on a variety of factors including need, quality of content and the ability to affect public good. If you are interested in joining the board, reach out to: info@editorialendeavor.com